How Much Does it Cost to Start a Podcast? Less Than You Think

Ramesh | Updated Apr 04, 2020

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I’m almost 7 years into hosting The Side Hustle Show, and what started as a little side-project experiment has turned into a life-changing adventure.

I’ve had the unique opportunity to meet some amazing entrepreneurs, share their stories, and build a worldwide audience of listeners. Oh, and build a really rewarding business as well.

One question I’ve been asked a few times is how much it costs to start a podcast, so I thought I’d put together a quick list of the expenses in case you’re thinking of starting a show of your own.

By far the biggest expense has been time. It takes a few hours to record, edit, write the show notes, publish, and promote each episode. (Here’s a detailed look at my podcast production process.)

But the monetary costs are quite low. I started The Side Hustle for less than $100 in 2013, and you can probably still get close to that startup cost today.

A Microphone

Without a way to get your voice into the computer, there’s no way to make a podcast.

Free Options

Technically you could use your phone to record, but I don’t know of any serious podcasts hosts who do.

You might be thinking, well my laptop has a mic built-in! Can’t I just use that?

Again, you can … but just because you can do something doesn’t mean you should.

Sound quality will probably be less-than-awesome, so I don’t really recommend this, especially when the content you’re producing is an audio format, and poor sound quality can scare away listeners in a hurry.

Besides, a quality microphone is a pretty small investment.

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